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Mr. Park has published a book titled Brand Admiration: The Art of Creating a Business That People Love (Wiley). Additionally, C.W. Park has multiple studies published in prestigious journals, including the Journal of Marketing Research, the Journal of Consumer Research, and the Journal of Marketing.
He served as editor of the Journal of Consumer Psychology from 2008 to 2012 and as a member of the editorial boards of both the Journal of Marketing and the Journal of Consumer Psychology.