Middle-Aged White Men Remain Steadfast In Their Support For Donald Trump

Inspired by a recent Quinnipiac poll measuring the current approval ratings of President Donald Trump, the Opportunity Data Science team conducted it's own poll among it's U.S. members (specifically business professionals) to compare results.

Overview

A recent 60 question Quinnipiac Poll surveyed thousands of U.S voters to understand President Donald Trump's approval ratings as well as his reaction to current events within the country. According to Quinnipiac, every party, gender, education, age and racial group disapproves of the job President Trump is doing with the lone exception being that of registered Republicans, of whom 77% continue to approve of his efforts.  The Opportunity Data Science team decided to sample 15 of the 60 questions asked by Quinnipiac to conduct our own survey among our users (business professionals) across the United States to compare the results with Quinnipiac.  Note: Some of the results may be influenced by our overall gender breakdown of the Opportunity network (70% Male vs. 30% Female.  Average age 42).  In an effort to remove any bias towards specific groups equitable samplings of each cohort have been used to be more representative of the overall voting demographics in the U.S.

What We Found

Overall, 53% of Opportunity members approve of the job President Trump is doing, while 45% disapprove (2% have No Opinion). The Quinnipiac Poll told a different story with only 35% approving / 59% disapproving.  Approval ratings by party affiliation were more closely aligned between Opportunity and Quinnipiac as 84% of Republicans polled by Opportunity approved of Trump versus 77% reported by Quinnipiac.  Similarly 97% of Democrats polled by Opportunity disapprove of Trump versus 95% of those polled by Quinnipiac.  Along gender lines, 58% of Women polled by Opportunity disapproved of Trump versus 62% of Women polled by Quinnipiac.  Conversely, 63% of Men polled by Opportunity approve of Trump versus 41% polled by Quinnipiac.  Trump's most loyal supporters come from the Midwest as 67% of Opportunity members polled approve, followed by the West (59%), Northeast (58%), and Southwest (57%). Surprisingly, Trump's approval rating among those in the Southeast - where he dominated in the general election - came in last at only 50%. Note: Geography was not a question asked by Quinnipiac.

Additionally, the breakdown of Approval ratings among ethnicity showed some deep racial divisions as 62% of Whites polled by Opportunity approve of Trump while not a single Black polled approved of Trump.  In fact, 75% of White Men approve of Trump with 87% of them even saying that 'Trump is doing a better job than expected'.  Conversely, 72% of Hispanics and 100% of Asians disapproved of Trump with not a single minority woman polled claiming to approve of Trump.  Trumps strongest support comes from White Males ages 50+ as 67% of this group approves of the job Trump is doing.  Trump polls weakest among 18-34 year olds with only 34% approving.  Although less favorable to the President overall, the Quinnipiac poll showed similar racial divisions as 43% of Whites approved of Trump and only 4% of Blacks approved.   The Quinnipiac results for Hispanic voters mirrored the Opportunity results with 72% disapproving of Trump. 

Opportunity Results (Gender + Political Affiliation)

  Republican Democrat Independent Male Female
Approve 84% 0% 35% 63% 42%
Disapprove 16% 97% 60% 37% 58%
No Opinion 0% 3% 5% 0% 0%

vs.

Quinnipiac Results (Gender + Political Affiliation)

  Republican Democrat Independent Male Female
Approve 77% 4% 33% 41% 31%
Disapprove 14% 95% 59% 55% 62%
No Opinion 9% 1% 8% 4% 7%


--------------------------------------------------------------

Opportunity Results (Age + Ethnicity)

  18-34 35-49 50-64 65+ White Black  Hispanic Asian
Approve 20% 50% 58% 50% 62% 0% 28% 0%
Disapprove 70% 50% 41% 47% 38% 100% 72% 100%
No Opinion 10% 0% 1% 3% 0% 0% 0% 0%


Quinnipiac Results (Age + Ethnicity)

  18-34 35-49 50-64 65+ White Black Hispanic Asian
Approve 26% 37% 39% 39% 50% 4% 24% NA
Disapprove 69% 54% 57% 55% 46% 93% 72% NA
No Opinion 5% 9% 4% 6% 4% 3% 4% NA

-------------------------------------------------------------

Digging Deeper 

  •  52% of people polled by Opportunity say Trump shares their values (82% are Male)
  •  34% of people polled by Quinnipiac say Trump shares their values (46% are Male)

  •  Of the 62% of people polled by Opportunity who disapprove of the way the media is covering Trump - 81% are Male
  •  Of the 59% of people polled by Quinnipiac who disapprove of the way the media is covering Trump - 69% are Male

  •  Of the 52% of people polled by Opportunity who approve of Trump's handling of Charlottesville - 85% are White Male
  •  Of the 32% of people polled by Quinnipiac who approve of Trump's handling of Charlottesville - 42% are White Male
Most used NEGATIVE words to describe President Trump (listed in order)

Opportunity Quinnipiac
Incompetent Idiot
Bully Incompetent
Idiot Liar
Narcissist Racist
Asshole Unqualified

Most used POSITIVE words to describe President Trump (listed in order)

Opportunity Quinnipiac
Leader Strong
Strong President
Change Leader
American Businessman
God Honest

Conclusion

The Opportunity data science poll measuring Trump's approval ratings proved to be more favorable to Trump while also demonstrating a bit more extreme and polarizing viewpoints among specific demographics.  White middle-aged men (particularly in the Midwest) continue to express their deep admiration towards the president despite a never ending deluge of negative news coming from the media.  It is perhaps Trump's ability to convince this segment of the voting public that the media is the problem (62% now disapprove of the Trump media coverage) that has allowed him to maintain more favorable ratings among this core group (i.e. his base) of voters.  Opportunity will continue to follow the results of subsequent Quinnipiac polls and facilitate our own studies among our network of business professionals to better understand the overall sentiment of our business community.



Datasource: Opportunity

Opportunity shall not be held liable for improper or incorrect use of the data described or information contained on these pages. The data, information and related graphics are not legal documents and are not intended to be used as such. Opportunity gives no warranty, express or implied, as to the accuracy, reliability, utility or completeness of this information.